Journalism

"You breathe life into complex and sometimes very obscure business stories, making them lively reads."
 - Susan Keller, The New York Times

• Read my articles in The New York Times
• Read my articles in Chief Executive
• Read my articles in Global Trade.
• Contact me to discuss editorial needs

Brand Journalism

Brand journalism is the fast-evolving intersection between marketing communications and traditional journalism.  Producing social media content using classic journalistic techniques, brand journalism shares news and builds community for companies and organizations. Through blog posts, first-person stories and other targeted content, brand journalism engages social-media users through its relevance, usefulness and credibility. Unlike traditional top-down marketing communications, brand journalism gets read, gets forwarded and gets people talking. No wonder it’s transforming the media landscape.

Speaking. Moderating. Conference Services.

"Warren's provocative style, supported by strong research and broad knowledge, made for several illuminating evenings that sold tickets, received great press and lured new audiences."
- Josh Gladstone, The John Drew Theater @ Guild Hall, East Hampton, NY

Conference and event services

• Program moderation / Panel moderation
  
  Speaking topics
• Reporter's Notebook: Inventors' Nightmares, Business Blunders and  Entrepreneurial Horrors
  
• Emerging Markets: After the BRICS, What's Next?
  
• Moving! Why Companies Are Relocating and Where Jobs Are Heading 
  
  
• Arrange a speaking appearance
  
• Arrange conference or panel moderation 
  
• Roundtable development 
  
• Event development
  
• Conference marketing  
  

Coaching and Training

"Working with you, our board has focused on our mission. Consequently we  are better positioned to influence the news rather than merely 'being in' the news."
- David Pennetta
President Ex-officio, Commercial Industrial Brokers Society

• Media readiness coaching
  
• Simulated media interview (with or without video) 
  
• Communications Program Audit & Assessment

Content

"Well written and very informative.”
- Michael Parr, Vice President, International Sales / Wente Family Estates & Vineyards

• Mission statements
  
• Blog posts 
  
• E-book development
  
• Presentation Development 
  
• Website content  
  
• Infographics 
  
• White papers / Executive summaries 
  
• Co-authoring / Ghostwriting 
  
• Speech-writing 
  
• Elevator speeches / Professional self-introductions 
  

Research, Planning & Interviewing

• SWOT Analysis
• Business plan writing
• Market research & analysis
  
• Executive interviews
• Employee feedback and exit interviews
• Industry trend compilation and analysis
• Annual report chairman's letter
• Custom research
  
• Case study development

---